> ## Documentation Index
> Fetch the complete documentation index at: https://docs.meteroid.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Browse a catalog of ready-made metrics and chart, break down, filter, compare and forecast any of them in the explorer.

<img src="https://mintcdn.com/meteroid/_UGdGz3CeMfim9n3/assets/analytics_reports.png?fit=max&auto=format&n=_UGdGz3CeMfim9n3&q=85&s=c505fa5a79ed26a258aa94c19209e244" alt="Analytics reports" width="1538" height="876" data-path="assets/analytics_reports.png" />

Open **Intelligence > Analytics** to reach the Reports catalog. It's organized into tabs:

* **Reports** — a searchable, categorized grid of built-in metrics, each with a live preview sparkline.
* **Custom charts** — your saved explorations.
* **Compound metrics** — build a KPI the catalog doesn't ship (see [below](#compound-metrics)).
* **Segments** — reusable customer cohorts (see [Segments](/analytics/segments)).
* **Cohort retention** — retention cohorts over time.
* **Dashboards** — composable dashboards (see [Dashboards](/analytics/dashboards)).

Toggle **Hide locked** to focus on the metrics available on your plan. Click any metric card to open it in the explorer.

## The metric catalog

Meteroid ships **34 built-in metrics** across 7 groups, plus your own usage metrics. Every metric supports a table view, and most support several visualizations and breakdowns.

### Recurring revenue

| Metric                                                                  | Description                                                         |
| ----------------------------------------------------------------------- | ------------------------------------------------------------------- |
| **MRR**                                                                 | Monthly recurring revenue (a stock value at each point in time).    |
| **Annual Run Rate (ARR)**                                               | MRR annualized.                                                     |
| **Net MRR Movements**                                                   | Net new MRR (new + expansion + reactivation − contraction − churn). |
| **MRR Movements**                                                       | The movement waterfall, split by movement type.                     |
| **New Business / Expansion / Contraction / Reactivation / Churned MRR** | The individual movement components.                                 |

### Revenue

| Metric                                   | Description                                             |
| ---------------------------------------- | ------------------------------------------------------- |
| **Billed Revenue**                       | Revenue billed in the period.                           |
| **Revenue by Charge Type**               | Billed revenue split into usage / recurring / one-time. |
| **Usage / Recurring / One-time Revenue** | Billed revenue by charge type, as standalone metrics.   |
| **Recognized Revenue**                   | Revenue recognized in the period (ASC 606 style).       |
| **Deferred Revenue**                     | Revenue billed but not yet recognized (a stock value).  |

### Cash

| Metric                        | Description                                      |
| ----------------------------- | ------------------------------------------------ |
| **Collected Revenue**         | Cash actually collected.                         |
| **Invoiced (Gross)**          | Total invoiced amount.                           |
| **Outstanding AR**            | Accounts receivable outstanding (a stock value). |
| **Overdue AR**                | Receivable past due (a stock value).             |
| **Settled / Failed Payments** | Successful and failed payment counts/amounts.    |
| **Refunded Amount**           | Amount refunded.                                 |
| **Payments by Method**        | Payments split by payment method type.           |

### Subscriptions

| Metric                          | Description                                        |
| ------------------------------- | -------------------------------------------------- |
| **Active Subscriptions**        | Live subscriptions (a stock value).                |
| **New / Churned Subscriptions** | Subscriptions started and cancelled in the period. |

### Customers

| Metric                                 | Description                                            |
| -------------------------------------- | ------------------------------------------------------ |
| **Active Customers**                   | Customers with an active subscription (a stock value). |
| **Average Revenue Per Account (ARPA)** | Revenue divided by active accounts.                    |

### Retention

| Metric                            | Description                                     |
| --------------------------------- | ----------------------------------------------- |
| **Gross MRR Churn Rate**          | Churned MRR as a percentage.                    |
| **Gross Revenue Retention (GRR)** | Retained recurring revenue excluding expansion. |
| **Net Revenue Retention (NRR)**   | Retained recurring revenue including expansion. |
| **Logo Churn Rate**               | Customer (logo) churn as a percentage.          |
| **Lifetime Value (LTV)**          | Estimated customer lifetime value.              |
| **Quick Ratio**                   | (New + expansion) ÷ (contraction + churn).      |

### Usage metrics

Your own **billable metrics** appear here automatically. Each is an aggregation over your events—`sum`, `avg`, `min`, `max`, `count`, `count distinct` or `latest` of an event property—and can be charted, broken down and monitored like any built-in metric. See [Billable metrics](/metering/billable-metrics).

## The explorer

Opening a metric lands you in the explorer. From there you can:

<Steps>
  <Step title="Read the headline">
    A large KPI shows the current value, the period, and the change **vs. the
    start of the range**, colored by whether the movement is good or bad for
    that metric.
  </Step>

  <Step title="Choose a visualization">
    Switch between **Line**, **Area**, **Bar**, **Stacked**, **Table**,
    **Breakdown** (a pivot with row totals) and **KPI**. Only visualizations
    that make sense for the current metric and breakdown are offered.
  </Step>

  <Step title="Break down by a dimension or segment">
    Use **Break down by** to split one series into many—one per dimension value.
    You can combine a **primary and a secondary** dimension (e.g. `US · pro`),
    cap the primary to a **Top N** (the rest roll up into "Other"), or split
    **by segment** to get one series per [saved cohort](/analytics/segments).
  </Step>

  <Step title="Filter">
    Add removable filter chips: **Plan**, **Product** (for revenue metrics),
    **Customer**, and any enum filters the metric advertises (charge type,
    movement type…). Set an **Audience** to restrict the entire chart to a
    single customer segment.
  </Step>

  <Step title="Transform & forecast">
    Apply a **Compare** transform—running total, period-over-period delta, %
    change, or moving average. Toggle **Forecast** to project a single line/area
    metric 7–90 days forward with a confidence band.
  </Step>

  <Step title="Save or export">
    **Export CSV**, **save** the exploration as a custom chart, or click **Add
    monitor** to open a [Steering](/analytics/steering) alert pre-filled with
    the chart's exact metric, filters and breakdown.
  </Step>
</Steps>

### Breakdown dimensions

Depending on the metric, you can break down by:

| Dimension                                   | Notes                                                                                                             |
| ------------------------------------------- | ----------------------------------------------------------------------------------------------------------------- |
| **Plan**                                    | By plan.                                                                                                          |
| **Product**                                 | Revenue-item metrics only.                                                                                        |
| **Country / Currency**                      | From customer attributes.                                                                                         |
| **Customer**                                | One series per individual customer.                                                                               |
| **Customer type**                           | By derived lifecycle state (paying, trialing, free, past due, churned, lead, dormant…).                           |
| **Movement / Charge / Payment method type** | Native breakdowns on the relevant metrics.                                                                        |
| **Event properties**                        | For usage metrics, the distinct properties on your events are discovered automatically and offered as breakdowns. |

## Saved views

Saving an exploration persists the full state—metric, visualization, compare transform, breakdown (and secondary), Top-N, filters, split cohorts and audience—as a **Custom chart** you can reopen or drop onto a [dashboard](/analytics/dashboards). Saved charts are the building blocks for dashboards.

## Compound metrics

When the catalog doesn't ship the KPI you need, build a **compound metric**—for example revenue per account, per-unit margin, markup, or expansion ÷ churn. Open the **Compound metrics** tab.

* **Terms.** Combine up to **3** terms. Each term is a built-in catalog metric, one of your usage metrics, or a **typed constant** you enter (a cost rate, a divisor, a target). Eligible metric terms are single per-window aggregates (no breakdown).
* **Operators.** Combine terms with **÷ (ratio)**, **× (times)**, **+ (plus)** or **− (minus)**, with **explicit grouping**—`(A op B) op C` vs `A op (B op C)`—so there's no precedence guessing.
* **Format.** Choose **Auto**, **Currency** or **Number** for how the result is displayed.
* **Presets.** Start from a preset when its inputs are available: **Revenue per account**, **Expansion ÷ Churn**, or **Margin per account** (with a cost constant).

A compound metric renders through the same explorer, can be **saved** as a chart, and supports **Add monitor** so you can alert on your custom KPI.
