Building a segment
A segment combines predicates with AND / OR / NOT, so you can express nested logic. Predicates fall into two families.Relational predicates
| Predicate | Matches customers by… |
|---|---|
| Plan | Being active on one of the selected plans. |
| Lifecycle | Their derived lifecycle state (paying, trialing, free, past due, churned, lead, dormant…). |
| Geography | Country or currency. |
| Attribute | An arbitrary attribute key/value on the customer. |
Usage (behavioral) predicates
| Predicate | Matches customers by… |
|---|---|
| Metric threshold | Usage of a metric above/below a value (>, ≥, <, ≤). |
| Inactive | The absence of usage on a metric (optionally under a small maximum)—i.e. customers who didn’t do something. |
| Delta | A relative change in a metric versus the customer’s own prior window. |
Usage predicates evaluate over the last 90 days.
Preview & export
Before saving, click Preview members to see the resolved customer list and the exact count. You can Export CSV of the members to drive an outbound play, a manual sync, or a one-off campaign.Using a segment
Once saved, a segment is available across analytics:- Split a chart — in the explorer, choose Break down by → By segment to render one series per segment.
- Scope a chart — set a segment as the chart’s Audience to restrict every series to those customers.
- Watch a segment — attach a signal so you get a live roster of customers entering or leaving the segment, with alerts.